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Workplace Strategy – The ‘Success Differentiator’ for all property transactions

The best possible property outcomes are achieved through the development of a client specific Workplace Strategy. This is not lost on the team at Gaze Commercial who develop a ‘tailor-made’ strategic process to suit your property needs. This strategic oversight provides the best workplace and property outcomes and is certainly their critical differentiator.

In essence, Workplace Strategy is created by involving a range of key stakeholder inputs during information discovery at the outset, to ensure that the outcomes deliver on as many objectives as possible when the final solution is provided. The process also involves somewhat thinking outside the square says Gaze Commercial CEO, Chris Stafford-Bush, as their team challenge stakeholder input.

The initial identification of stakeholders is critical. Leaders within the organisation commissioning the project are likely the most obvious group to be identified as the key stakeholders, however true stakeholder engagement and management relies on looking much further afield. Gaze works with clients to better understand the implications of a project on the wider communities that they serve; employees and supplier organisations are examples, but also the wider business landscape in which they operate.

It may seem intuitive to engage employees in the decision-making process as a key element of any change management process – site and location changes have a significant impact on staff and culture and so are not different. However, digging deeper to understand the nature of the employees and their work is paramount to a strategic approach. Work that requires highly collaborative approaches necessitates workplaces that include collaboration spaces. A workforce that commutes greater distances from home to office would demand broader work from home policies, and therefore require improved tech infrastructure that may be better suited to hot desking. Or, similarly, a range of sites nearer the homes of groups of employees may be an appropriate solution for this type of organisation, if they were looking to relocate.

Considering the impact of the project on local communities can vary yield positive outcomes for both the organisation and the community itself. A working example of this is the construction and development of healthcare facilities in areas with few supporting businesses. Building larger premises with spaces available for tenants, such as pharmacies and physiotherapies, benefits both the customers served by the facility as well as the business community within the proposed site location. The additional advantage for the organisation completing the development is revenue streams from rents, that create a sustainable model for the organisation and the facility itself.

Gaze recognises that developing an appropriate Workplace Strategy is a critical first step in the design and build process. The concept to stop and consider as many inputs as possible before making any decision. The key factors are to lead with strategy, consult with all stakeholders, then go to market for site, design, lease and building options.

Gaze has developed processes and intellectual property that delivers on their promise, to provide the best possible property outcomes. This can be applied to commercial interiors, industrial, residential, hospitality and medical builds, brown or greenfield sites.

Workplace Strategy | Architecture and Interior Design | Project and Cost Management | Procurement | Commercial Office | Bulk and Location | Building Extensions